Phina Masanyalaze Reveals Shs10,000 Pay for Bobi Wine’s Bada Video and How It Raised Her Profile
Performer Phina Masanyalaze has revealed that although she earned a modest fee for appearing in the music video for Bobi Wine’s song Bada, the exposure she gained from the project significantly boosted her public profile and career momentum.
Masanyalaze told local media that she was paid 10,000 Ugandan shillings for her appearance in the Bada video. Despite the small payment, she described the opportunity as invaluable, noting that the visibility from the widely circulated video introduced her to a much larger audience. Her remarks have since been shared by regional entertainment pages and across social media, accompanied by clips and excerpts from her interviews.
She explained that after the video’s release, many people began recognising her in public, especially when she danced to Bada at events. According to Masanyalaze, the association with the song directly led to increased bookings, stronger social media engagement, and greater overall recognition, outcomes she says outweighed the initial fee.
Industry observers say Masanyalaze’s experience reflects a common reality in Uganda’s entertainment scene and other creative markets. Performers, particularly those still building their brands, often accept low upfront pay in exchange for exposure, hoping that visibility will translate into future opportunities such as paid gigs, collaborations, and audience growth.
Masanyalaze, who also goes by the name Phina Mugerwa, has an established presence in Uganda’s entertainment sector as a dancer and performer. Her involvement in mainstream productions has kept her in the public eye, and the Bada video—fronted by Bobi Wine, a nationally recognised artist—provided a powerful platform that significantly expanded her reach through views, reposts, and social media clips.
Her story highlights a familiar trade-off in creative industries: choosing between immediate financial reward and long-term visibility. While such exposure can open doors, the case also raises broader questions about fair compensation, industry standards, and how performers can better negotiate terms that balance both pay and long-term benefits.
Leave A Comment