Lil Pazo Urges Joshua Baraka to Up his Fashion Sense To Fully Compete on the Global Music Scene
In the fast-paced world of Afro-pop, talent might get you through the door, but branding keeps you in the room. This was the core message behind the recent "big brother" advice from Lil Pazo Lunabe to Uganda’s rising global star, Joshua Baraka.During a recent Tiktok Live with Bruno K, the "Enkudi" hitmaker didn’t hold back. While praising Baraka’s undeniable vocal talent and international trajectory, Pazo dropped a truth bomb: It’s time for a fashion revolution.
Lil Pazo’s critique focused on the visual identity of a global superstar. He urged the "Nana" singer to pivot away from casual aesthetics and adopt the high-fashion, "larger-than-life" presence seen in Nigerian heavyweights like Wizkid and Davido.

"You are a global star now. When people see you, they shouldn't just hear the music; they should see the brand. Look at Davido, look at Wizkid
their fashion speaks before they even grab the mic." — Lil Pazo
Why Fashion Matters for Global Export
In the modern music industry, your "fit" is your first introduction. Here is why Pazo’s advice holds weight:
The "Star" Aura: Icons like Wizkid have successfully blended streetwear with luxury brands (Gucci, Dior, Bottega Veneta), creating a visual "uniform" that signals success.
Fashion houses and luxury brands look for artists who embody a specific lifestyle. A sharper wardrobe opens doors to lucrative brand endorsements.
As Joshua Baraka moves from Kampala stages to London and Lagos, his image needs to compete with the sleek, polished standards of the international Afrobeats scene.
Joshua Baraka has always leaned into an authentic, laid-back, and soulful aesthetic. While some fans argue that his "simplicity" is part of his charm, Lil Pazo argues that growth requires evolution. Upgrading his wardrobe doesn't mean losing his soul; it means packaging his genius in a way that the global market can’t ignore. Imagine the "Dalilah" singer rocking custom-tailored African luxury or high-end avant-garde streetwear it’s the missing piece of the puzzle.
Whether you agree with Lil Pazo or not, he started a vital conversation. To reach the heights of the African "Big Three," the music must be flawless, and the look must be iconic. Joshua Baraka is already halfway there with the hits now, it’s time to see if he’ll step into the tailor’s shop.
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